Monday, March 19, 2012

Anatomy of a Coffee Purchase

Personally, I'm not terribly picky about my coffee.  There's a particular blend I like, grind it in the store and brew at home.  I guess there are some people who may put a little more thought into it.

"How far will you go for a cup of good coffee and some “thinking space”? Jim Stone, principal of Chain Store Advisors, makes his choice based on a variety of complex factors, which can be troublesome for retailers trying to discern their trade area. What factors, such as convenience, quality of product and a quiet spot, are important to you?"

Complete article over at Directions Magazine: Anatomy of a Coffee Purchase

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