Personally, I'm not terribly picky about my coffee. There's a particular blend I like, grind it in the store and brew at home. I guess there are some people who may put a little more thought into it.
"How far will you go for a cup of good
coffee and some “thinking space”? Jim Stone, principal of Chain Store
Advisors, makes his choice based on a variety of complex factors, which
can be troublesome for retailers trying to discern their trade area.
What factors, such as convenience, quality of product and a quiet spot,
are important to you?"
Complete article over at Directions Magazine: Anatomy of a Coffee Purchase